Sony cell phone commercials to become movie

Tokyograph News · 02-08-2007, 11:47 PM

A series of commercials for the Sony Ericsson SO903i will be turned into a movie to be released this spring. There are four commercials in all, each of which tells a small part of a story. The first one started airing on New Year's Day, and the second one is currently on air. The third segment is scheduled to begin airing on the 13th, with the final piece scheduled for March. Since the commercials began, many viewers have inquired about the details of the story, leading to the decision of turning it into a film.

The commercials star actress Yuko Takeuchi, and are directed by Isao Yukisada. The two previously worked together for the film, "Crying Out Love, In the Center of the World." Producer Kei Haruna, who also worked on that movie, said that the Sony commercials only used about 5% of the footage they shot. With the rest of the footage and additional filming, the story will be expanded into approximately a 60-minute short film.

Link to article

**migimaru** · 02-17-2007, 09:19 AM

If you haven't seen the commercials yet, go to the Sony Ericsson site. Click on the book, and you'll see the links to the CMs on the right-hand page. So far, the first three have been aired, but the fourth one (Vol. 3) isn't available until next month.

02-08-2007, 11:47 PM	#1
Tokyograph News Member Join Date: Jan 2007 Posts: 11	Sony cell phone commercials to become movie A series of commercials for the Sony Ericsson SO903i will be turned into a movie to be released this spring. There are four commercials in all, each of which tells a small part of a story. The first one started airing on New Year's Day, and the second one is currently on air. The third segment is scheduled to begin airing on the 13th, with the final piece scheduled for March. Since the commercials began, many viewers have inquired about the details of the story, leading to the decision of turning it into a film. The commercials star actress Yuko Takeuchi, and are directed by Isao Yukisada. The two previously worked together for the film, "Crying Out Love, In the Center of the World." Producer Kei Haruna, who also worked on that movie, said that the Sony commercials only used about 5% of the footage they shot. With the rest of the footage and additional filming, the story will be expanded into approximately a 60-minute short film. Link to article

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02-17-2007, 09:19 AM	#2
migimaru ミギ丸 Join Date: Jan 2007 Posts: 736	If you haven't seen the commercials yet, go to the Sony Ericsson site. Click on the book, and you'll see the links to the CMs on the right-hand page. So far, the first three have been aired, but the fourth one (Vol. 3) isn't available until next month.