"CHANGE" drives for ratings with a free car

[Tokyograph News]

Fuji TV's anticipated drama series "CHANGE" starts this Monday (May 12). While the starring actor Takuya Kimura is already sure to bring in an audience, the network has announced a special publicity campaign to help boost ratings even more.

The campaign is a collaboration with Toyota. First off, Kimura will be appearing in a new commercial for the automobile maker, which begins airing the same day as the drama's premiere. However, the bigger news is that Fuji TV is giving away a car to one lucky viewer. The car is called the "Star Fielder," a one-of-a-kind special edition of the Toyota Corolla Fielder.

To win the car, viewers will have to regularly pay attention to the show. At the end of each episode, a quiz question about the episode will be asked during the preview for the next week. Viewers can then submit their answers at the official website, but only during the half-hour period following each episode. At the end of the whole series, one winner will be chosen from those who answered all of the questions correctly, and he or she will receive the car.

The quiz questions will also reward 50 participants every week with an "eco bag," coming in a different color each time.

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