AKB48's promotion "scam" cancelled

Tokyograph News · 02-28-2008, 09:43 PM

DefSTAR Records recently announced a promotional campaign for "Sakura no Hanabiratachi 2008," the new single from idol unit AKB48. Those buying the single received a poster, randomly selected from 44 different ones, each featuring a member of the group. Any fan who collected all 44 posters would be able to attend a special AKB48 concert.

The campaign attracted a lot of criticism from fans, with some likening the campaign to a scam. On Thursday, DefSTAR updated its website to announce that the special concert has been canceled, due to concerns that the campaign may actually be in violation of laws regarding fair business practices.

The label apologized to fans and stated that they will be accepting returns, starting on Monday.

Link to article

02-28-2008, 09:43 PM	#1
Tokyograph News Member Join Date: Jan 2007 Posts: 11	AKB48's promotion "scam" cancelled DefSTAR Records recently announced a promotional campaign for "Sakura no Hanabiratachi 2008," the new single from idol unit AKB48. Those buying the single received a poster, randomly selected from 44 different ones, each featuring a member of the group. Any fan who collected all 44 posters would be able to attend a special AKB48 concert. The campaign attracted a lot of criticism from fans, with some likening the campaign to a scam. On Thursday, DefSTAR updated its website to announce that the special concert has been canceled, due to concerns that the campaign may actually be in violation of laws regarding fair business practices. The label apologized to fans and stated that they will be accepting returns, starting on Monday. Link to article

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